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Welcome to the press section. We've created a central location to make it easier for you to get Vanity's description, screenshots, video etc. Enjoy.

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Release date: Jul 07, 2009

Seller: Tav Shande

Category: Photo & Video

$1.99 (current price), App Store link


** One of the World's best Apps** - The Sunday Times 500 List.

Vanity measures how attractive a face is.

As seen in:
* The NY Times 
* Cosmopolitan Magazine (used on Angelina Jolie & Brad Pitt)
* Huffington Post (used on Justin Bieber)
* The Sunday Times (500 List)

Come try the app that started it all.
Introducing Vanity™ for the iPhone, iPod Touch, & iPad.

The World's First Face-Rating App.

This application uses the Golden Ratio to evaluate and score the attractiveness of human faces based on facial structure.

So you want to know how attractive any face is - then take a photo with your iPhone camera or get one already saved in your photo library, follow the on screen prompts, and let Vanity™ calculate a score on a scale from 1-10. It's that easy!

Have you always wondered if that sexy celebrity is really a "Ten?" Well now you can find out!

There are many uses for this app from analyzing artwork to using it as an ice breaker at a crowded bar. Have fun with it and remember, True beauty comes from within, but attractiveness, let's let Vanity™ sort that out.

Key Features include:

- Works For Females and Males.
- Zoom into your photos for precision.
- Works with all faces and races.
- Take a new photo or GET a saved one.
- Fun, intuitive, and easy to use.
- SAVE and share your score card with all your friends via your mail client or social networks.

Also visit www.TheVanityReport.com  to see how you stack up against Megan fox, Brad Pitt, Milla Jovovich, and many others.

The Vanity™ app cost less than a cup of coffee and it's way better for your smile.

Enjoy it & Thank you!

Rated 4+

Requirements: Compatible with iPhone, iPod touch, and iPad.Requires iOS 3.1 or later


Press release

Tav Shande's Vanity is one of the World's best apps.

San Francisco, California – Tav Shande is pleased to announce the World's first face rating app, Vanity, has been selected as one of the World's best apps by The Sunday Times in London. Writers and experts from the Sunday Times have hand picked the 500 best apps in the world & published their list known as the App List. The List is your definitive guide to must-have games, tools and distractions for your iPhone, iPad, BlackBerry, Android, Windows Phone 7 or tablet.

“ Vanity(TM) uses The Vanity Engine(TM) which incorporates Fibonacci's Golden Ratio to calculate facial attractiveness by allowing users to mark key facial features and measure against this ratio. Mathematicians, scientists, and naturalists have known this ratio for years. It's derived from something known as the Fibonacci sequence, named after its Italian founder, Leonardo Fibonacci. According to scientists, facial attractiveness played a major role in shaping human evolution, and it can now finally be easily measured using Vanity(TM) on your iPhone and Android phone.

Vanity for iPhone has opened up new ways for more than 85 million iPhone iOS device users to calculate facial attractiveness and share the results with friends. Vanity for iPhone is an experience that offers the same simplicity, ease-of use, and quality our users have come to expect from tavshande.com, combined with an elegant design and innovation so loved by Apple's many customers worldwide. We are honored to be included in the App list for 2012.

Key Features include: 

The Vanity™ app cost less than a cup of coffee and it's way better for your smile.

Supported Languages: 

Device Requirements: 

Pricing and Availability: 
Vanity 2.3 is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store & Android Marketplace in the Photography category.

Vanity HomePage 
Vanity 2.3 (iOS) 
Purchase and Download 
Purchase and Download (Android Version)
The Sunday Times App List (2012)

Corporate identity:
Tav Shande's creative career started in the videogame industry in 2003 as an artist for the Army Game Project in California. A few years later, he was building computer games as a developer for EA Redwood Shores on titles such as Dead Space, James Bond 007,Tiger Woods: PGA Tour ‘07. In 2009 he moved to Europe and began working as an artist on Crysis 2 at Crytek. After shipping Crysis2 he moved back to sunny California and is currently a senior environment artist on the Call of Duty: MW3 franchise. His second application, CrunchTime, was featured by Apple. His iPhone application Vanity(TM) was featured in the New York Times fashion and style section, Cosmopolitan, and Glamour magazines. Copyright (C) 2010 Tav Shande. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Video (YouTube)






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What should I do if I experience technical difficulties?

In the rare case that something hangs up or freezes, exit Vanity and shut down the application from the Home screen of your iOS device. Restart the app by tapping the Vanity Icon. If you are still experiencing performance issues, it may be time to cycle the power on your device. Helpful links from Apple support: